Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the rivals is essential. Market research has always been a key approach for achieving a market edge, but the emergence of AI technology has transformed this field. AI-powered tools are reshaping how companies gather, analyze, and utilize data about their competitors

Overview Social media marketing is evolving significantly in the last few years, shaped by changes in technology, consumer actions, and business needs. A major transformation in the advertising sphere has been the emergence of AI technologies. AI’s potential to reshape social media marketing is capturing the focus of businesses and marketers worl